Ajay Siyan, executive vice president of product management, said that the company has developed a new solution for high-value transactions that has not changed its way of doing business.

“We just want something that doesn’t feel so cumbersome on our hands when doing important transactions like transactions with our clients,” Siyan said. “Now, this new solution is a lot simpler to use; it isn’t making any sense to do something that’s so cumbersome.”

In addition, Siyan said, users have noticed that using the app now, they have more confidence in the company, since the company is making clear to consumers that a user must register their own user ID with Coinbase first.

Also, Siyan acknowledged that the company had not focused enough on the merchant-client relationship when it was developing the new solution and said the company had added focus in this regard to ensure the application was as easy to use for the merchant as possible.

The new solution was developed during the end of 2014, Siyan said.

“We’ve improved it considerably with over 60 new features in terms of the overall user experience and a new streamlined interface that makes it a lot easier to use.”

During the second quarter, the company noted that it had more than 1 million total accounts.

“Our customers trust us and we need to make it easy for them. In our view, we’ve built an amazing platform to make it easy for them,” Siyan said.

Contact Emily Babay at 510-208-6435. Follow her at Twitter.com/emilybabay.